Thursday, June 8, 2023

GetResponse introduces AI Email Generator powered by OpenAI’s GPT tech

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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Email marketing solution GetResponse, said to be one of the market’s early adopters of OpenAI’s GPT technology, has announced the enhancement of its AI/ML capabilities with the launch of its AI Email Generator.

The solution aims to help marketers and business owners drastically reduce the time it takes to create their emails and deliver more relevant, engaging content to their subscribers.

Users enter key details about their email (such as the intent, occasion, and target audience), and it is created in seconds. The main advantage of the solution is that it generates all content for their email, including the copy, the subject line optimized for increased open rate, and the design, such as layouts, photos, and colours.

Przemek Pipiora, lead product manager at GetResponse, said: “We truly believe that this AI Email Generator is the solution that both marketers within big companies, SMB marketers, and small business owners, have needed for a long time.” 

The solution is also designed to improve personalization and performance tracking within email communications. As the technology fully covers all content aspects of email, marketers can dedicate more time to creating personalized contact segments and sequences and then analysing their performance, thus optimizing their communications further.

“Businesses often don’t have resources for a dedicated person to create and optimize their emails, or marketers themselves might not have the time to do so, meaning they are not fully leveraging on the key marketing channel. Our beta test with users showed that creating a newsletter became 6x faster, slashing the average time from 19 minutes to less than three minutes. That’s a perfect tool for those who are just getting started with email marketing,” added Pipiora. 

For now, the solution is available only in English but is expected to be developed in other languages soon.

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.



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