Tuesday, May 30, 2023

Is Musk’s New Twitter CEO Linda Yaccarino A Dogecoin Lover?

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Still-Twitter CEO Elon Musk has found a successor for himself, Bitcoinist reported yesterday – but what about her Dogecoin love? The billionaire wrote in a tweet that a successor has been found and she will take over his role as X / Twitter CEO in about six weeks. Musk did not initially mention a name.

In addition, Musk announced that he wants to act as CTO, that is, as chief technical officer, of Twitter in the future. This would include overseeing products, software and sysops.

Linda Yaccarino Likely To Be New Twitter CEO

It didn’t take long for the rumor mill to get rolling and come up with the name of the supposed new Twitter CEO. According to reports, it will be Linda Yaccarino, the current head of advertising at media conglomerate NBC Universal.

She will likely be tasked with getting Twitter’s advertising business rolling again, which has suffered losses in recent months. Musk had bought Twitter in October for around $44 billion, fired top management and taken over the reins himself.

Due to Musk’s rigorous enforcement of free speech, which is at the top of his list, advertising revenue has plummeted, and with it Twitter’s central source of revenue. Many advertisers disagreed with Musk’s free speech approach, citing a negative environment for their products as the reason for their withdrawal.

Tech journalist Kara Swisher hinted shortly after Musk’s tweet that advertising expert Yaccarino was the most likely candidate to become Twitter’s chief executive. A short time later, the Wall Street Journal reported that the executive was in talks for the job.

Yaccarino is currently responsible for NBC Universal’s global advertising business. As head of advertising sales at NBCU, she was instrumental in the launch of Peacock, an ad-supported streaming service. Previously, Yaccarino spent 19 years at Turner Entertainment, where she led the network’s advertising sales into the digital future.

Most recently, she inked a deal with Twitter for NBC Universal for footage from the 2024 Olympics in Paris. Variety wrote that she has long expressed admiration for Musk, citing Yaccarino’s close circle. In mid-April, she interviewed Musk at a promo conference in Miami and praised his work ethic.

Is Yaccarino A Dogecoin Lover?

Yesterday’s news caused a stir in the Dogecoin community. The big question is whether the new Twitter CEO will support Dogecoin (DOGE) as much as Elon Musk himself.

It is also questionable what influence Musk will retain and whether he will be able to push through the introduction of Dogecoin as a means of payment, for example. At least the announcement that he will remain CTO bodes well for the DOGE community.

However, Yaccarino’s Twitter profile also provides reason for hope. While she hasn’t had any touchpoints with cryptocurrencies or Dogecoin (publicly), her account shows some surprising finds.

The list of accounts she follows on Twitter (1,161 in total) includes Tesla and the official Twitter account, as well as Dogecoin, Billy Markus (DOGE inventor) and two Dogecoin community accounts, Sir Doge of the Coin and DogeDesigner. Another surprise: Yaccarino also follows the official Shiba Inu Twitter account.

At press time, the Dogecoin (DOGE) price stood at $0.0703, falling along with the market trend.

Dogecoin price, 1-day chart | Source: DOGEUSD on TradingView.com

Featured image from Stormgain, chart from TradingView.com



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